Global payments and technology company MasterCard is planning to roll out its new digital payment platform MasterPass in Italy by the end of the first quarter of 2014, to offer a secure way for online shopping.
The US-based payment company said that Mediaworld, Trenitalia and Vodafone are the first major firms that have already enrolled for MasterPass, while Esselunga will join shortly.
Nearly 3,500 more retailers are also active through Banca Sella, the first acquirer bank to offer the MasterPass service to all its online clients.
The Italian market is experiencing steady e-commerce and m-commerce growth, with a population of 14 million online buyers, and purchasers using mobile devices up by 255% in 2013 to €510m.
MasterPass enables users to carry online shopping without entering their card and shipping details each time.
Customers will have to click on the "Buy with MasterPass" button and enter their username and password to complete payment for a purchase.
MasterCard Italy country manager Paolo Battiston said, "MasterPass demonstrates MasterCard’s commitment to the development of electronic payments in Italy too."
"The leading market players have clearly understood its benefits and opportunities and are working actively with us to launch this service," Battiston added.
BNP Paribas Group bank BNL, and other firms including Banca Generali, BPM, Findomestic and Intesa Sanpaolo, CartaSi, Deusche Bank and Setefi are collaborating with MasterCard to implement the digital payment platform.