ICICI Bank India has launched a new banking service on Twitter, called ‘icicibankpay’, which enables customers to transfer money to anyone in the country who has a Twitter account.
Using the new service, customers can also check their account balance, view the last three transactions and recharge prepaid mobile.
The latest service, which is aimed partly at broadening access to financial services, comes on the heels of the bank’s earlier moves into social media, which included launching a Facebook banking app in September 2013.
ICICI Bank executive director Rajiv Sabharwal said: "ICICI Bank has always been a pioneer in using path-breaking and innovative technology to reach out to its customers.
"Now, ‘icicibankpay’ will help our customers to execute banking transactions while they are socialising on Twitter. This innovation is in line with our philosophy of ‘khayaal aapka’ wherein we offer products and
services which make banking easier and more convenient for our customers."
Any customer of ICICI Bank who has savings account, a mobile number registered with the bank and a Twitter account, can access the facilities of ‘icicibankpay’ and can send money to anyone in the country even if the recipient does not have an ICICI Bank savings account.
To register for the service, a customer needs to follow the bank’s Twitter account and once registered, the customer can transfer funds and check account balance.
With its large customer base, the bank services through a multi-channel delivery network of 3,815 branches.
Image: ICICI branch in Knightsbridge, London. Photo: courtesy of Karthik Nadar