A New Jersey based commercial bank holds the trademark rights to the Heritage brand
Heritage Bank, a chartered commercial bank based in New York, has officially changed its name to Herald National Bank.
The bank said that the change comes following a conflict with a New Jersey based commercial bank that holds the trademark rights to the Heritage brand. The legal and regulatory steps to formalise the name change will be completed over the next four to six weeks.
Herald National Bank added that it will look to continue to execute on its business plan of recruiting top bankers in the area and providing each the support and products necessary to service the bank’s clients in a manner befitting a premier relationship-based financial institution.
As a nationally chartered commercial banking institution, Herald National Bank plans to physically enter New Jersey in the near future as a means of supporting a number of banking teams already on board who conduct a great deal of business in that market.
David Bagatelle, president and CEO of Herald National Bank, said: We believe that we could ultimately succeed in defending our use of the Heritage brand, both in New Jersey and elsewhere. While our name may change, we remain focused on providing the small and middle market businesses of the New York metro area with unparalleled relationship-based banking services while continuing to build value for our shareholders.