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Fifth Third Bank Issues World Debit MasterCard

Provides US consumer debit and prepaid MasterCard cardholders with significant merchant-funded discounts and special offers from thousands of merchants across the country

Fifth Third Bank, an Ohio-based diversified financial services company, has commenced issuing the World Debit MasterCard card, the premium debit card from MAstercard, that provides US consumers with access to rewards, new offers and savings opportunities and purchase protection.

Reportedly, World Debit MasterCard cardholders are eligible for rewards point program and premium access to the MasterCard savings program, that provides US consumer debit and prepaid MasterCard cardholders with merchant-funded discounts and special offers from thousands of merchants. The card provides access to ‘Priceless’ portal of MasterCard, through which cardholders gain access to events and games and exclusive opportunities for hotels, shopping and travel.

Some of the features of the Fifth Third World Debit MasterCard include: cardholders can earn one point for every $1 spent on signature purchases, and no limit on rewards points they earn each year; when combined with the Fifth Third rewards checking account, customers also can earn one point for every $10 in direct deposits to their checking account; cardholders gain level premium access to MasterCard savings; and personal security benefits that includes zero liability in the event of unauthorized use of a card, ID theft affidavit and other services, and wallet protection for reporting and locking out lost or stolen cards.

Patricia Preston, senior vice president, US debit product management and development, MasterCard, said: “Consumers today are turning to their debit cards, instead of cash and check, for everyday purchases. By adding the World Debit MasterCard to its debit portfolio, Fifth Third Bank will accelerate this trend for its high-usage cardholders, by further increasing the benefits that paying with a debit card provides to this important customer segment.”