Targeted at underserved market of the unbanked and underbanked Mexican community in the US
FiCentive, a provider of turn-key prepaid card solutions, has entered into a partnership agreement with Redpack, a package and mail delivery in Mexico and world-wide.
Reportedly, under the agreement, FiCentive will create Redpack branded Mi Promesa cards that will offer US-based clients reloadable cards that will have the ability to fund their own cards and those of family members that are also FiCentive cardholders.
Louis Hoch, CEO of FiCentive, said: “Redpack is a highly recognized brand among the Mexican citizenship and the Mexican-American community in general. We believe the agreement will bring value to Redpack and to FiCentive as well as the community to which the cards are targeted. We will be providing more information as we continue development and roll-out of the program that is targeted initially for the 4th quarter of this year.”
Sonia Bracamontes, sales and marketing director of Redpack, said: “We are very enthusiastic about this new relationship with FiCentive and the Mi Promesa card. This card program is designed to be of great value to the underserved market of the unbanked and underbanked Mexican community in the US. We believe the Redpack brand is well known and is trusted within this community and will therefore add significant credibility to the program.”