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Falcon to enter blockchain asset management market with Bitcoin

Swiss private bank Falcon Group will provide blockchain asset management solutions for its clients through a new partnership with Bitcoin Suisse.

Following the approval by FINMA for Bitcoin asset management, this novel product underlines Falcon's strategic repositioning, which focuses on shaping a unique experience, empowered by individual excellence and world-class digital intelligence.

Falcon Group is the first Swiss private bank to provide blockchain asset management solutions for its clients through the new cooperation with Bitcoin Suisse AG. Clients can exchange and hold Bitcoins via Falcon using their cash holdings. Our solution facilitates easy access to blockchain assets and a convenient storage process.

Additionally, a Bitcoin ATM has been installed in the lobby of Falcon Private Bank's headquarters in Zurich and is accessible for the public during business hours. After an in-depth enquiry, FINMA has given its approval for the launch of this unique new product.

Arthur Vayloyan, Global Head Products & Services, Falcon Private Bank Ltd.: "Following our strategic partnership with Move Digital, a best-in-class provider of digital asset management and investment advisory systems, this is a further tangible element of our new strategy. We are proud to be the first-mover in the Swiss private banking area to provide blockchain asset management for our clients. Falcon is convinced that the time is right to enter this nascent market and it is our firm belief that this new product will fulfil our clients' future needs."

"It has been a pleasure assisting Falcon in realising this new product, which is nothing less than a historic milestone for the entire crypto space," says Niklas Nikolajsen, CEO, Bitcoin Suisse AG.

MME acted as the legal advisor and PricewaterhouseCoopers as auditor in the approval process.