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Discover introduces new ‘it’ credit card

Direct banking and payment services company, Discover Financial Services has rolled out its new credit card ‘it’, which offers card holders various rewards and services without charging an annual fee.

Discover president and chief operating officer Roger Hochschild said, "We believe that consumers want something different from a credit card company – something that addresses their specific needs, treats them fairly and gives them what they deserve."

Built with highest identity fraud resolution, the card does not levy over limit fee, pay-by-phone fee, as well as foreign transaction fee.

Under its $0 fraud liability guarantee scheme, the card holders will never be responsible for unauthorized charges on their account.

It is flexible and allows card holders to select their own due dates and pay online or by phone until midnight (ET).

Additionally, free online management tools, mobile applications and e-mail reminders enable them to deal with their transaction matters conveniently.

Established in 1986, Discover also provides home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business.