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Citibank India Unveils New Rewards Platform

Offers customers the choice of over four million products for redemption of their reward points

Citibank India has unveiled a new rewards platform, Citi Rewards, targeted at customers who hold Citi-branded credit cards, such as Citibank Diners, Citibank Platinum Select, Citibank Titanium Cash Rewards Cards, and others.

The new CitiRewards platform offers customers the choice of over four million products for redemption of their reward points, from travel to electronic goods, Shopper’s Stop gift vouchers and home-delivered flowers to fitness clothing and shoes.

Additionally, through Citi Rewards, the customers of Citibank Platinum Select and Citibank Titanium Cash Rewards credit cards can also redeem their points to pay off their card outstanding dues or for air miles across multiple airlines in India.

Sandeep Bhalla, business manager of Cards, Citi India, said: “This new platform transforms rewards from being an add-on product of card ownership to the center of customer experience. This is also our way to thank customers for their Citibank Card preference, usage and loyalty. We are confident that by giving customers the unmatched experience of CitiRewards, we will further embed our Cards as the only way to pay.”

Citi, a global financial services company, has approximately 200 million customer accounts and does business in over 140 countries. Through Citicorp and Citi Holdings, it provides a range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management.