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Citi Expands Presence In Vietnam With New Retail Outlet

Offers savings and personal investment products including multi-currency deposits, flexible interest bearing accounts, and a full online set of options for transactions

Citibank has opened its first retail outlet in Vietnam. The expansion enables Citi to serve individual consumers in Ho Chi Minh City, and the broader Vietnamese diaspora through remittance services – reported The Asian Banker. Reportedly, Citi’s retail banking in Asia Pacific serves over 32 million customer accounts. With Vietnam, Citi’s retail banking offering is now available in 14 markets with more than 600 branches and over 2,000 ATMs.

The bank has said that the retail outlet situated at Sunwah Tower, 115 Nguyen Hue Boulevard, Ho Chi Minh City offers a wide range of savings and personal investment products including multi-currency deposits, flexible interest bearing accounts, and a full online set of options for transactions. The branch also provides counter teller services and two 24-hour ATMs, which brings to five the number of Citi ATMs in the city. By the end of the year, a further eight ATMs will be deployed to offer customers further convenience. Customers will also have access to Internet banking platform, Citibank Online, and access to over 980,000 ATMs worldwide.

Shirish Apte, CEO of Citi Asia Pacific, said: “We are delighted to make our retail banking services available to consumers in Vietnam through the opening of this world-class outlet in Ho Chi Minh City. We aim to set a new standard in premium banking in Vietnam with our industry-leading innovations and relentless focus on delivering superior customer service and value propositions. We believe in Vietnam’s future and are committed to continue to invest here and actively participate in Vietnam’s economic growth.”

Brett Krause, country officer for Vietnam at Citi, said: “With our first retail outlet, we are also introducing Citi’s wealth management offering – Citigold – to Vietnamese consumers. The Citigold offering is characterized by personalized banking products and services, proprietary needs analysis, portfolio review and tracking, access to global research, and membership rewards and privileges. At this outlet, we have 16 Citigold relationship managers and seven highly-trained and experienced banking service staff.”