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China Minsheng Bank introduces JCB credit card

JCB, a payment brand and a credit card issuer and acquirer, and its subsidiary JCB International have launched the new Minsheng Lady Flower-Aupres Co-branded Card with China Minsheng Banking and Shiseido Liyuan Cosmetics.

The new card is available in both US dollar and Chinese Yuan Renminbi. The cardmembers can automatically join the Aupres point program of Shiseido Liyuan Cosmetics (SLC), and would avail various kinds of reward programs.

Minsheng has started marketing the new JCB credit card, targeting Chinese consumers who are interested in beauty and cosmetics.

Hirohiko Sugiyama, board director and executive vice president, head of regional headquarters/Asia Pacific region at JCB International, said: We are confident that this fashionable new card offers consumers an attractive combination of JCB’s international acceptance, China Minsheng card services, and SLC’s attractive point program tailored specifically to beauty and trend-conscious Chinese consumers.