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Bank of America launches PetRewards Visa card

Bank of America has taken the unusual step of joining forces with Hill's Pet Nutrition to offer consumers a PetRewards Visa card.

<p>The new card, which has no annual fee, targets pet owners by offering cardholders a reward points system for any money spent on their pets. <br /><br />Cardholders receive two reward points for every dollar spent at participating veterinary clinics, major pet retailers, farm and feed stores and neighborhood pet specialty stores. They also accrue one point for every dollar spent for other purchases. In addition, they receive 500 bonus points with their first purchase and can earn up to 100,000 points annually.<br /><br />Rewards redemptions start at 750 points for a $7.50 Hill&#0039;s science diet or prescription diet brand pet foods product discount certificate. For 1,000 points, cardholders can get a $20 rebate on veterinary clinic expenses or make a $10 donation to an animal shelter.<br /><br />We are pleased to bring to market the first and only PetRewards card for pet owners as an innovative tool for them to offset expenses regarding veterinary services, pet food and donations to shelters, says Stefano Pettinella, associate marketing director for Hill&#0039;s Pet Nutrition.<br /><br />Consumers wishing to sign up are also given the option to customize their card with their pet&#0039;s picture.</p>