Arthaeon Financial Services has ventured into India's retail personal finance industry by launching a new money management service. Launched under the brand name 'Artha Money', the company proposes to offer a single-stop, multi-product, multi-brand financial services for the retail Indian consumer, whether living in India or abroad.
These services will be available to the customer across multiple distribution channels, including a branch network, the internet and the telephone. The company intends to set up 50 branches in India in 2008.
Suresh Rangarajan, CEO of Arthaeon Financial Services, said: A prosperous India has brought with it unprecedented money flows to the retail consumer, thus raising the need for financial literacy and personal finance. Artha Money addresses this demonstrated need by offering complete money management services for the common man.