As a part of its renewed focus on its charge card portfolio
American Express has launched Premier Rewards Gold Card, a new charge card for US-based consumers. It provides rewards on airfare, gas and grocery purchases through the membership rewards program. The company has said that it gives an opportunity for customers to earn triple membership rewards points on airfare purchases, gas and grocery purchases, and other purchases.
Reportedly, Premier Rewards Gold Card is part of its renewed focus on its charge card portfolio and efforts to educate consumers about why a charge card is a ‘smarter way to pay,’ particularly in these economic times.
Card members are automatically enrolled in the membership rewards program from American Express and can redeem points for travel, shopping, dining and entertainment rewards. Card members have the option to transfer points directly into 17 airline frequent-flier programs for award seats or use the pay with points feature to book any seat, anytime, on any airline with no blackout dates or other restrictions. Moreover, points have no expiration date, and there is no limit on the number of points a card member can earn.
Christopher Fred, vice president, gold card, American Express, said: “We’re delighted to expand the charge card family of products with an even richer card that allows card members to earn membership rewards points faster. The Premier Rewards Gold Card is an especially attractive option for consumers who love to travel, since it offers three points on airfare purchases, more than airline rewards cards typically offer, and card members earn triple points on all airfare purchases, not just with one airline.”