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Al Khaliji Unveils Rebranding Strategy For France Subsidiary

Al Khaliji, a Doha-based commercial bank offering conventional and Islamic banking services, has outlined medium-term strategy to its subsidiary Al Khaliji France, in both France and the UAE, reported AME Info.

At a staff event held in Dubai to advise France team, Al Khaliji said that the bank would continue to offer positive, professional and enjoyable banking experience, tailored products and distinguished service for customers, employees and shareholders.

Extending the concept of consumer choice into three countries, Al Khaliji customers in the UAE, France and Qatar can benefit from the increased scale and efficiencies that the global group can offer.

Robin McCall, acting CEO, said: “Our medium-term strategy is aligned to economic reality and repositions Al Khaliji for a more effective role in leveraging its footprint in Qatar and UAE. Following our Annual General Assembly which took place in Qatar, it is crucial that v shareholders and staff understand the bank’s business strategy.

As the last phase of the integration with UAE subsidiary, Al Khaliji will soon complete the rebranding of its branches in Dubai, Sharjah, Ras Al Khama, and Abu Dhabi. The rebranding will include a complete make-over of the acquired BLC Bank (France) external signage to reflect the same brand identity as Al Khaliji Qatar, the “next generation bank”.

Abeer Al Kalla, head of public relations and communications at Al Khaliji, said: “Our people are our ambassadors to the outside world and their understanding of the bank’s strategy will enhance their role to better position Al Khaliji as a next generation bank.”

Acquired from BLC Bank in November 2008, Al Khaliji France maintains headquarters in Paris and four UAE branches located in Abu Dhabi, Dubai, Sharjah and Ras Al Khaimah offering retail and corporate banking products, services and advice to local, regional and international small and medium enterprises.