Al khaliji is using message master xsp to provide push and pull bulk SMS services also
Derdack, a German provider of mobile messaging platforms and notification workflow software, has announced that Qatari bank al khaliji has implemented its message master xsp platform.
Derdack said that message master xsp integrates with al khaliji’s core banking and call centre systems. It acts as a gateway to the mobile operators and manages the bank’s SMS communications. Customers can define a language preference and al khaliji provides SMS confirmations in English, Arabic, Farsi, Urdu and French.
al khaliji is also using message master xsp to provide push and pull bulk SMS services. When promoting new products or communicating a fraud alert, the bank can push an SMS out to every customer. Customers can also pull information such as an account balance query into their mobile devices by sending an SMS request to the bank.
The bank can also use multimedia messages within campaigns to provide rich content such as pictures, video and audio files, said Derdack.
Ahmad Kandeel, principal of information and communication technology at al khaliji, said: message master xsp met our current and future business requirements better than any other system. We were impressed with its flexibility, ease of use and range of messaging functionality. It has proved to be a reliable and stable system that is easy to configure and maintain.