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Andy Murray’s business interests: Tennis champion’s various ventures

While his fortunes on the court have waned in light of injury and an apparent loss of confidence, Andy Murray's business interests continue to prosper, with the three-time grand slam champion investing in multiple UK businesses and creating his own company worth £22m

One of the most successful British sportsmen of all time fell in the second round of the 2018 US Open this week, but Sir Andy Murray’s business interests won’t leave him much time for reflection.

With a plethora of investments and a co-founded firm worth an estimated £22m, the three-time grand slam champion’s tennis might not be at its heroic best but his business acumen has shown no signs of suffering a similar fate.

In a trend that is becoming ever more common among the world’s sporting icons, Murray began his foray into the business world in earnest back in 2013 and has since stated that, upon retirement, he aims to have several business interests to focus on.

Here we take a look at several of the 31-year-old’s ventures, which could well make that goal a reality.


Andy Murray’s business interests: Supporting European crowdfunding

In June 2015, Murray partnered with Seedrs, an equity crowdfunding platform for investing in start-ups across Europe, and is now a member of its advisory board.

Owing to his busy tennis schedule, the simple investment system that comes with crowdfunding serves as an ideal choice for the Glaswegian, who has since used Seedrs to invest in multiple British businesses.

Andy Murray's business interests
(Credit: Andy Murray Facebook)

The two-time Wimbledon champion invested an undisclosed amount in UK-based healthy eating restaurant chain Tossed, virtual reality and augmented reality shop builder Trillenium and incubation studio Fuel Ventures Fund, all headquartered in Britain.

The 2012 US open champion said in a statement: “The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting.

“Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology.”


Andy Murray’s business interests: Backing British tech

Murray’s investment habits quickly expanded from that point and soon after he used Seedrs to invest an unknown amount into UK-based smart home app developer Den.

Also in the summer of 2015, he invested in helmet company Morpher, the firm behind behind the world’s first flat-folding helmet, also based in Britain.

smart home
Den smart home app

He said: “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British start-ups really appealed to me.”

“[I am focused on] working with people I trust and who fully understand the huge responsibility of handling people’s money.”

Since then, Murray has invested in multiple UK fintech companies, including Investly, a pan-European marketplace for invoice financing, and Landbay, a mortgage marketplace lender backed by Zoopla – taking his Seedrs portfoilio to more than 30 British businesses.

Seedrs CEO Jeff Lynn said: “It’s great to see Andy already taking such an active interest in the businesses on Seedrs.

“The fact he has decided to make multiple investments in hungry entrepreneurs shows his commitment to building a dynamic portfolio of early-stage businesses.”

Andy Murray's business interests
Morpher’s flat folding helmet (Credit: Morpher)

Andy Murray’s business interests: Supporting UK athletes

While his investment profile has gone from strength to strength over the past three years, Murray’s business life began before then in 2013, when he founded 77 Management along with Matt Gentry and Gawain Davies to represent his personal interests.

Formerly known as Parched Investments, the firm’s name was changed to 77 Management after Murray became the first British tennis player to win Wimbledon in 77 years.

It is estimated to be worth more than £22m, with Murray having received a £2.2m service fee from the company last year, up from £1.3m in 2015.

In 2016, he created an offshoot of the company called 77 Sports Management, a boutique sports marketing agency that represents other British athletes.

Andy Murray's business interests
Katie Swan, currently ranked 179th on the women’s tennis tour (Credit: Wikipedia)

Since then, its stable has grown to include four athletes, including 19-year-old Brit Katie Swan, a tennis player ranked 179th on the women’s tour, sprinting sisters Shannon and Cheriece Hylton, and 17-year-old Scottish tennis player Aidan McHugh.

Murray said: “Putting the athlete and their performance first and then building a bespoke business strategy for them is vitally important.

“It rarely happens in practice, but it’s one of the founding principles of 77 Sports Management.

“It’s something I am passionate about and is one of the areas I feel I can help and advise on, passing on the valuable lessons I’ve learnt in my career.”